I have colleagues and friends who are coaches and have mixed relationships with blogging. Some of my colleagues who are life coaches blog all the time and fail to get any results. Other career coaches hate blogging and just don’t want to do it. Some wish they had time to write but can’t seem to make the time to.

Managing a blog today is more like managing a niche newspaper. You have to carefully consider your content and make sure it’s interesting and unique enough to be read and shared. You also have to pay close attention to your readership and write what they will be interested in reading.

Blogging plays a crucial role in coaching business as it lets your clients know that you are both well-informed and tuned-in with their needs.

Here are some reasons why you should consider blogging seriously:

a) Blogs help in creating a positive impression about your coaching brand. A mistake with your blog i.e. spelling or grammar mistake leads to losing credibility and makes it difficult to get business.

b) When you share what you know it helps you in building trust with clients and it is a very valuable aspect of blogging. Your blogs should be focused on the goals and address challenges of your customer.

c) An updated blogging site with appropriate content will lead to an increase in website traffic, repeat visitors and getting more genuine clients.

d) Blogs are also often used as a medium by businesses to communicate effectively about sales, share an update of products, get customer feedback etc.

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